Tom ford s 2007 print ads depicting perfume bottles between women s breasts did incredibly well for the.
Nivea solar panel ad.
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You pull the nivea ad out and plug your phone into it.
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Do you want to charge your cellphone in the beach.
Though we may not have the budget to buy solar panels for top tier magazine ads nivea s ad is a truly inspiring example of solving for the needs of your customers.
A very good iniciative from nivea brazil to save energy.
Giovanni draftfcb in são paulo brazil developed the ad which includes a wafer thin solar panel and phone plug to promote the nivea sun line of skincare products.
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And you ll probably keep it for the whole time you re in brazil maybe long after.
Nivea has just released a magazine ad that has a solar panel and charges your smartphone.
This ad takes helpful to a whole new level through the technological integration with your physical world.
These special inserts used sunlight to charge.
So go on get going helping them.
Maybe you ll use it in the future on other trips to the beach.
This is a huge breakthrough for many.
In may 2013 nivea sun ads fitted with wafer thin solar cells and a phone plug appeared in some issues of a popular general interest magazine.
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Incorporating technology and interactive into print could be a saving grace for the dying medium.
As proven most recently by time s we couldn t stop talking about it breastfeeding cover boobs still pique the interest of consumers the shocking cover photo got time a lot of press and a 50 percent increase in sales over 26 weeks reported adweek.
So they ve just gotten you to take a nivea ad for sunblock with you every time to go to the beach.
The answer is yes and no.
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Nivea solar ad charger great advertising campaign.
The magazine ad is a print ad in a popular brazilian magazine that uses solar power to charge the reader s cell phones.